That's it. Blog

Fueling September's Race Season With Real Fruit

Simple race day snacking with real fruit. That's it. shares easy tips for runners, riders and the cheer squad, plus where to find That's it....

The Fiber Investigator's Guide to Reading Ingredient Labels

Fiber on a label comes from one of two places. It's either still attached to a whole food, like fruit and vegetables, or it's been...

Newstalgia: How to Choose Healthy Back-to-School Snacks for Kids

Back-to-school snack shopping means checking the ingredient list. That's it. offers clean-label options for kids' lunchboxes made with 100% real fruit and no added sugar....

Back to School Snacking: Why Fiber From Fruit is the Lunchbox Hero

Back to school snacking, simplified. All That's it. Snacks contain fiber from real fruit, no added sugar, and are manufactured free from the top 12...

Race Day Fuel That Starts With Real Fruit

Race day nutrition made simple. That's it. shares easy ways to fuel a run, ride or brisk walk with real fruit, plant-based protein and a...

Sugar on Food Labels: What to Look For

Decoding food labels is simple when you know where to look. Always check the Added Sugars line instead of relying on front-of-pack marketing. While naturally...

April Is IBS Awareness Month: A Simple Way to Add More Fiber

April is IBS Awareness Month, a timely chance to spotlight irritable bowel syndrome, a common digestive condition that affects about 5% to 10% of people...

Fiber From Fruit: The Glow-Up Your Snacks Deserve

Fiber from fruit is going mainstream as people look for fiber from real whole foods, not “added fiber” powders or supplements. The That's it. Snacking...

Snack Your Way to Heart Health ❤️ Simple Habits That Actually Stick

February is American Heart Month, and here’s the good news. According to the American Heart Association, it’s the small, everyday choices that make the biggest...

A Better Classroom Valentine Treat: Crunchables + Mini Fruit Bars

If you’re searching for classroom Valentine’s Day snacks that are not candy, you’re not alone. Between school wellness policies, sugar overload, and ingredient lists that...

National Apple Month

It’s National Apple Month, and apples deserve the spotlight. They’re familiar, easy to snack on, and quietly one of the most powerful foods in the...

Snacking Trends Unwrapped: Back to Real

We surveyed 1,000 U.S. consumers, 1,000 parents of young children, and 135 nutrition professionals about what they are prioritizing in 2026. The answer was not...

Fiber From Fruit: The Simple Daily Habit 95% of Americans Miss

Fiber from fruit comes with vitamins, water, and antioxidants that work together. For example, fruit pectin—a soluble fiber found in apples and citrus—can help support heart...

Halloween, Food Allergies, and a Safer Way to Treat

Halloween is about imagination and fun. Costumes, decorations, and neighbors coming together make it a favorite night for families. For many who manage food allergies,...

Ultra-Processed Snacks: What They Are and How to Spot Them

Ultra-processed foods (UPFs) are products made mostly from industrial ingredients and additives instead of real, whole foods. If a food is packed with things you’d...

Why Healthy Snacking Should Start in Toddlerhood (and What Most Parents Overlook)

Healthy habits start early—and they start with what you put in your cart. By offering snacks that are clean, transparent, and actually made with real...

Organic Fruit Crunchables, Now Available at Walmart Nationwide

Say goodbye to confusing labels and ultra-processed toddler snacks—That’s it. is disrupting the toddler aisle with Organic Fruit Crunchables, made with 100% real fruit and just 1–2...

Podcast Interview with our Founder & CEO, Dr. Lior Lewensztain

We are thrilled to share an exciting podcast episode featuring our founder and CEO, Dr. Lior Lewensztain! Lior recently joined host Ben Weiss for a...

13 Reasons to Celebrate 13 Years of That’s it.

As we mark 13 years of delivering simple, clean, and real fruit snacks to people everywhere, we're reflecting on the journey that got us here....

That’s it.: The No B.S. Fruit Bar

Originally posted on That’s it.: The No B.S. Fruit Bar - WTFork Authored by Stefanie Sacks, MS, CNS, CDN            ...

That's it. Brings Clean Energy to College Campuses: Supporting Students with Healthy Snacks

College is a huge transition for students, and one of the biggest challenges they face is finding healthy snacks that support their busy schedules. With...

Cosplay, Competition, and That’s it. Energy Bars: Highlights from LA Comic Con 2024

LA Comic-Con 2024 was an unforgettable experience, and we had an absolute blast connecting with everyone in the Gaming Hall! From passionate gamers to comic...

TwitchCon 2024: Clean Caffeine, Real Fruit, and Big Vibes

TwitchCon 2024 was nothing short of epic, and we were right where we belonged—right in the action! 

Simple Tips For an Allergy-Friendly Halloween

Halloween is around the corner, and while kids are busy choosing their costumes, parents of children with food allergies might be feeling some real fear....

Catch Katie Eshuys on The Produce Moms Podcast! 🍎

That’s it. President, Katie Eshuys, was recently a guest on The Produce Moms podcast! Tune in to hear her chat about our mission to bring...

Game Changing Snacks

  Discover That’s it. Energy Bars, Designed Specially for Gamers Written by That's it. Editorial Team | August 2024 Staying in tune with our customers'...

Snack Idea: Rainbow Fruit Board

• recipes

Paint your plate with the colors of the rainbow! We've gathered some inspo for your next snacking situation.

Recipe: Apple Cinnamon Granola

  Give this granola a try on top of your favorite non-dairy or Greek yogurt for a quick breakfast, or enjoy it straight out of...

Fall in Love with this Apple Cinnamon Edible Cookie Dough

• recipes

Apple Cinnamon Edible Cookie Dough This safe to eat cookie dough combines the warm fall flavors with the pure joy of eating cookie dough straight...

Frozen Yogurt Bark Recipe

• recipes

Frozen Yogurt Bark Simple, refreshing and quick to make, this frozen yogurt bark is the perfect summer treat! Ingredients: That's it. Mini Fruit Bars 3 cups...